Marketing Maniacs is the ‘brand’ new community of marketing professionals on the High Tech Campus. The main goal is to connect and to share inspiring examples of what HTC residents are doing in the Marketing domain. Because stronger Marketing means stronger High Tech Companies.
During this first session of Marketing Maniacs we will discuss the concept of ‘Marketing Mountains’ and ‘Brand identity’. We will also elaborate on the plans going forward on the community. Your input to this is highly valued, so please let us know what you think and what you would like to see in our community.
The session is followed by a lunch in the foyer of the Conference Center at the Campus.
Marketing Maniacs, because stronger Marketing means stronger High Tech Companies
Date: Monday April 4th
Time: 12.00 – 13.30
Location: Lorentz-Zeeman, Conference Center, High Tech Campus Eindhoven
11.45 Walk in, Conference Center High Tech Campus
12.00 Marketing update High Tech Campus by Hilde de Vocht and Ingelou Stol
12.05 Marketing Maniacs setup
12.15 Marketing Mountains by Elena Kazakova
12.30 Developing brand identity by Mark Euwe of The Lookingglass
12.45 Quiz – asking for your input for the following events
Elena Kazakova, Marketing Consultant and Director at Hamptuns, presents her approach to link branding & marketing approaches. In a series of six steps she addresses all the important questions to answer when working in the Branding and Marketing domain.
Mark Euwe, Managing Director of the The Lookingglass jumps into the world of Brand identity development, a step often overlooked in the High Tech domain. Establishing the so-called ‘Brand foundation’ is an essential condition to become successful in your marketing execution.