With a total turnover of €617 million in the fiscal year 2020 and 2,124 employees worldwide (1,247 of them in Germany), the BRITA Group is one of the leading companies in the drinking water optimization and individualization industry. The BRITA brand holds a prominent position in the global market for water filters. The family-owned company from Taunusstein, near Wiesbaden, is represented by 30 national and international subsidiaries and branches, as well as shareholders, distribution, and industrial partners in 70 countries across all five continents. It has production sites in Germany, the United Kingdom, Italy, and China. Founded in 1966, the inventor of the household water jug today offers a broad range of innovative solutions for optimizing drinking water for private consumers (water filter jugs, tap systems, and BRITA Integrated solutions for small and large electrical appliances in collaboration with wellknown manufacturers) and for commercial use (hotel sector, restaurants, catering and vending machines) plus tap-connected water dispensers for offices, schools, restaurants, and the hygiene-sensitive healthcare sector (hospitals and other healthcare facilities).