You are here: Events / Eindhoven Data Community Meetup #2 | Data Strategy: The Theory and the Practice

AI Innovation Center


Language: English
Date: 07 Jul 2022
Time: 17:00 - 20:00
Entry fee: free


AI Innovation Center (HTC5)

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Is Data Strategy only relevant for managers? We don't think so! In order to successfully deploy data products in the long term, it is important that the data strategy is well thought out.

The subject of this meetup is therefore; Data Strategy! We will cover the subject in its entirety so that this meetup is relevant for everyone who works with data within organizations.

Data strategy by the book
During this talk, we will mainly discuss the general theory of data strategy and its components, aiming to provide answers to the following:

  • Why is data strategy important?
  • What does a data strategy consist of?
  • How data management and data governance come into play?
  • Data strategy success factors

Data strategy in the wild
In this talk, we will discuss how we at Interfood strategized our journey to becoming a valuable data-driven organization, where to spot the big five pitfalls, and what to do about them.

  • 17:00-18:00 – Food
  • 18:00-18:10 – Welcome
  • 18:10 - 19:00 – Mariam Halfhide – Data Strategy by the book
  • 19:00-19:15 – Break
  • 19:15-20:00 – Kevin Duisters - Data strategy in the wild
  • 20:00 – Drinks

About Mariam
Mariam's expertise lies in data-driven maturity and the optimal use of data as a business asset. Since 2016 Mariam has been active as a consultant in the field of Data & AI. Within her projects, Mariam has fulfilled many analytical roles, in which she has gained extensive experience with data analytics and data science. In addition, Mariam has fulfilled various data lead and advice roles at different organizations, where she was responsible for team collaboration and the connection of data, IT and the business. She currently works as an AI Strategist at GoDataDriven, where she is able to translate the needs of an organization into practical solutions that add value and contribute to becoming a data-driven organization.

About Kevin
Kevin Duisters currently serves as Global Data & Sustainability Director at Interfood Group. He was a visiting scholar at the Stanford Department of Statistics and is about to finalize his PhD in Data Science from Leiden University. Prior to joining Interfood, Kevin was a consultant with the United Nations (New York, Geneva) on Sustainable Development Finance and contributed to the new UN System data strategy. He is passionate about developing international teams, business and technology that enable meaningful change.


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