Who Should Attend?
Founders, CEOs, CRO, COO, CMO, RevOps with:

·        €1M+ revenue or active growth funding pursuits

·        Ambition to scale efficiently in complex, high-stakes markets

·        SaaS, ClimateTech, Industrial Equipment Manufacturers.

Why This Matters Now
Scaling B2B ventures face a brutal truth: Traditional "spray-and-pray" lead gen often misses the mark in complex B2B sales environments. 70% of funding rounds fail to deliver expected ROI on sales/marketing spends. 70% of start-ups in the Netherlands fail to scale.  Deal Orchestration flips the script. Join us to find out how.

What Will Happen:

In this session, John Lindsay, Benelux partner and investor, and from Stockholm Christopher Engman, author and co-founder of Megadeals, will guide you through a transformative GTM design. It will be a combination of talk, interactive conversation, and breakout sessions to help embed some of the Deal Orchestration principles. This will include decision-funnel based messaging, ICP and stakeholder mapping, hyper-media outreach, deal-based analytics, and social selling—empowering businesses to achieve scalable success with precision and cost efficiency.

In this session, you’ll explore how to:

·        Boost deal activation, velocity, and expansion with precision playbooks for exponential growth.

·        De-risk growth capital with a new GTM methodology that aligns strategy, teams, processes around decision-funnel dynamics (not sales funnel)

·        Achieve enterprise-level-like impact using Deal Orchestration SaaS managed service to meet scale-up sensible budgets.

·        Augment founders/senior sales leaders’ capabilities as orchestrators of influence, not just closers.