The High Tech Marketing Meet-up is the ultimate place for marketing and communications professionals in tech to inspire each other, share experiences, and make new connections. Each edition focuses on a different theme. 

On December 9th, we're taking a slightly different approach. Instead of a full afternoon of presentations, we'll offer a powerful Lunch & Learn session. Featuring a comprehensive keynote by an expert in employer branding marketing, inspiring insights, and a well-catered lunch.

Theme of the upcoming edition: Build a brand that talent wants to work for

The battle for technical talent is in full swing. While demand for skilled professionals continues to grow, it's becoming increasingly difficult for technical organizations to stand out and be an attractive employer. That's precisely why employer branding is more relevant than ever. During the upcoming High Tech Marketing Meet-up, we'll collaborate with the High Tech Campus to explore a theme where marketing, communication, and HR increasingly (need to) find common ground: building a strong employer brand. With content, marketing, and communication that appeals not only to customers but also, and more importantly, to the people you need to grow. 

We're going to talk about questions like: 

• How do you position your brand in a way that fits your culture and what new talent is looking for?
• How do you use content strategy smartly for employer branding?
• What role does personal and authentic content play?
• As a MarCom specialist, how do you involve HR in attracting talent?

Who is the High Tech Marketing Meet-up for?

The High Tech Marketing Meet-up is intended for marketing and communications professionals working at high-tech and manufacturing companies and/or at industry, knowledge, or network organizations within the high-tech and manufacturing industry.

Program: